Another Sign for the Bottom

We like to keep ahead of popular trends in society. For instance, a few years ago the typical American citizen was a debt-addicted consumer: they borrowed, borrowed, borrowed, so he or she could spend, spend, spend. We saw that, and tried to go the other direction: keep debt within easily-manageable amounts.

Fast forwards to today, and people are fretting about their McMansion, their big-screen plasma TV, and their automobiles; all were bought with credit, and all are pretty expensive when one doesn't have a job. The average 'consumers' are only just beginning to realise just how unsustainable their lifestyle once was.

However, it's going to take a quite awhile to obliterate unsustainable 'common knowledge.' 'Common knowledge' holds that everyone can own their own home, their own car, and live in the suburban paradise. 'Everyone' knows that one should pay for as much as possible with credit; it's so much more convenient that way.

We are on the fringe when we write this, but we feel it is true: consumerism is dead; the 'every family in their own home' fantasy is dead; there will be no chicken in every pot and car in every garage. Buying a house with no-or-little money down is a bygone memory, no matter what any bank may say or advertise.

Frankly, we know we're a Cassandra, screaming the bleak truth toward disbelieving ears. However, if one day, you should read on the front page of USA Today that, not only is buying a home with credit is a terrible idea, owning a home is a terrible idea, the worst is over. Simply put, when what we write today becomes the mainstream knowledge of the future, the bottom of the 2007 Depression has been found. When that happens... buy stocks! Buy apartment buildings! Buy everything that can generate a profit! Buy, buy, buy!